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Wurl Enters into a Definitive Agreement to be Acquired by AppLovin

Wurl Inc. is proud to announce that we signed a definitive agreement to be acquired by AppLovin, a leading marketing software company. Aligning shared visions, Wurl will join AppLovin to bring new advertising and marketing services to both CTV and mobile.

AppLovin (Nasdaq: APP) is a fast-growing, publicly-traded company helping mobile app developers attract new users and grow their businesses. The company is also a leader in the content space, owning studios that create apps for millions of users around the world. Its software platform combined with its first-party apps creates a data advantage that is unmatched in the mobile app and advertising ecosystems.

We are excited about the opportunity to join forces with AppLovin. Together we’ll help Wurl customers expand ad revenue, attract new viewers, and build distribution to global CTV audiences. Wurl has always been a revolutionary leader in defining the CTV landscape. Like many companies in high-growth spaces, we can always use more resources to match our ideas and aspirations. Our combination with AppLovin delivers the resources to pursue our vision and dramatically impact the CTV market.

AppLovin brings enormous new demand from advertisers who are buying mobile in-app ads today and are seeking to expand their ad buys to addressable, measurable CTV. In addition, AppLovin + Wurl provides content companies and streamers with new opportunities to acquire viewers through the reach of AppLovin’s mobile advertising network.

There will be no changes in the day-to-day operations or customer service for our Wurl customers. The Wurl management team will continue to lead the business. We will remain independent and always offer the same high level of service and customer focus that has been at our core since we first launched. We will share updates as the transaction closes in the coming months.

Since Wurl’s inception, we have built over 1,200 interconnecting channels that reach over 300M connected TVs and redefined what TV means. We’re just getting started. Over the next few years, I believe we’re finally going to change TV forever.

For more information on AppLovin, customers can visit

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