CTV targeting often lacks precision due to limited and fragmented signals, making it difficult to consistently reach relevant audiences across platforms—even when third-party data is applied. Wurl’s Viewer Behavior Audiences solve this by targeting based on real, observed viewing behavior, enabling advertisers to reach audiences based on proven interests across the streaming ecosystem. The result is more efficient media spend, improved relevance, and the ability to deliver powerful sequential messaging at scale.

Wurl offers a range of audience segments built on real viewing patterns, including:

• Seasonal & tentpole events: Live and shoulder content around major moments like the Super Bowl, World Cup, NBA Playoffs, March Madness, PGA Tour, and more

• Content favorites: Always-on audiences such as sports fans, cooking enthusiasts, home & garden viewers, Spanish-language audiences, and more

For a full list of available segments, explore the Wurl Advertising segment catalog to access always-on deals or request custom packages.

Wurl powers content programming, distribution, and ad insertion for many of the world’s leading streaming platforms, giving us a unique, direct view into what content is being watched. This stream-level visibility allows us to understand what viewers watch, when they watch, and where they watch—enabling advertisers to reach audiences based on real behavior across the CTV ecosystem.

Wurl’s audiences are available through your preferred DSP, allowing you to activate campaigns within your existing workflows—no new contracts or added fees required. You can browse available segments and deals in the Wurl Advertising segment catalog or request customized audience packages.