Optimize your monetization strategy

AdPool boosts your ad yield by pairing your streaming inventory with differentiated demand.

Schedule a demo

How it works

The best way to maximize your fill rates and revenue

Relevant advertisements

Advertisers trust Wurl to find their ideal audiences through real-time contextual and performance-based targeting.

Value at scale

By standardizing metadata, Wurl enables advertisers to scale their ad spend on relevant and high-performing inventory.

Higher ad yield

As Wurl’s AI hones in on relevant audiences, advertiser ROAS metrics improve, and more demand is directed to your inventory.

AdPool unlocks incremental revenue streams

Increase your fill rates with innovative, AI-driven targeting solutions that complement, rather than compete with, your direct ad sales. Wurl’s advertising solutions are publisher-agnostic, specializing in advanced performance-based targeting.

Connect your supply with innovative solutions that deliver greater ad yield

Performance Targeting

Exclusive demand

Access the media budgets of app marketers and gaming brands using AppLovin’s AppDiscovery.

CONTEXTUAL Targeting

AI-Enriched metadata

Translate content signals into targetable contextual segments for advertisers with no cost or effort

Maximize your ad yield

Schedule a demo

Elevate your monetization strategy simply and effectively

Increase fill rates, drive more revenue,
and get paid faster.

20%

Average increase in fill rates

Net 15

The industry’s fastest payment terms

Maximize your ad yield

Schedule a demo

Optimize your monetization strategy

How it works

Relevant advertisements

Value at scale

Higher ad yield

Connect your supply with innovative solutions that deliver greater ad yield

Exclusive demand

AI-Enriched metadata

What’s new from Wurl

The CTV Trends Report, March 2025

Performance marketing on streaming TV in 2025

Scripps leverages Wurl’s data analytics to drive its growth strategy