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Product Marketing Manager

Remote - United States

About Wurl, LLC.

At Wurl, our mission is to create innovative technologies and services that help accelerate the shift to streaming. Our market-leading technologies for monetization, advertising, and distribution help publishers, streamers, and advertisers maximize revenue, grow Connected TV viewership, and strengthen brand value. At our core, we are innovators focused on driving the streaming industry forward by connecting the right viewers to the right content.

In 2022, Wurl was acquired by AppLovin (Nasdaq: APP), the leading marketing platform, giving our employees the best of both worlds: the dynamic environment of a 150+ person startup as well as the stability of a high-growth public tech company. We invest in providing a culture that fosters passion, drives excellence, and encourages collaboration to drive innovation. Wurl is  a fully-remote company that has been globally recognized for our people and technology, having been named a Great Place to Work by Fortune in 2021 and 2022; an Ad Tech Company of the Year finalist by the UK Business Tech Awards in 2023; Best Publisher Platform by the Digiday Media Awards in 2023; and FAST Innovation of the Year by The VideoTech Innovation Awards in 2022.

Product Marketing Manager (Remote - US):

Wurl's Marketing Team is a talented group of storytellers and problem solvers responsible for a range of products in our portfolio. We are looking for a passionate Product Marketing Manager to play an integral role in defining how we talk about our products and owning go-to-market strategies as the team’s product evangelist.

In this role, you’ll bind our product strategy to the marketing tactics we need to drive success in demand generation, sales, and customer engagement. In addition to working closely with the marketing team, you’ll regularly collaborate with product managers, business development managers, partners, and more; it’s a balancing act that requires strong diplomatic skills and the ability to juggle several tasks at once.

You'll get to know our competitors, buyers, and industry like the back of your hand, and you’ll use that knowledge to drive the development of positioning and messaging that resonates and empowers our teams to succeed. Attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates with both prospective and existing users, and clearly articulates how we solve our buyers’ problems.

What You'll Do:

  • Collaborate with product management, business leads, and marketing communications to develop product positioning and messaging that resonates with our buyers
  • Act as the primary thought leader for the initiatives you support and create internal content to educate team members on product nuances, benefits, and value
  • Understand the competitive landscape— and provide insight into the competition and how they are positioned. Use this knowledge to update competitive resources and position our products and brand
  • Champion client testimonials and customer success stories, identifying new opportunities to showcase these stories to create client impact
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities to support the retention of existing customers and the acquisition of new customers
  • Manage the deployment of the product newsletter in coordination with the product team

Requirements:

  • 5-8 years of marketing experience and at least 2+ year of product marketing experience
  • Excellent written and verbal communication skills
  • Never-ending curiosity and a drive to improve process, knowledge, and delivery
  • Strong in the product marketing “combo”: excellent analytical skills plus an eye for the design with the ability to creatively and effectively storytell in presentations and other content formats
  • Demonstrated ability to succeed in a fast-paced, collaborative environment
  • Strong work ethic, positive attitude, and ability to multitask 
  • Excitement to be a part of a global team and the flexibility to work with peers across different time zones
  • A plus: experience working in the mobile marketing/ad tech industry

What We Offer:

  • Competitive Salary
  • Strong Medical, Dental and Vision Benefits, 90% paid by Wurl 
  • Remote First Policy 
  • Employee Stock Purchase Plan through AppLovin
  • Discretionary Time Off, with minimum at 4 weeks of time off
  • 13 US Holidays 
  • 401(k) Matching
  • Pre-Tax Savings Plans, HSA & FSA
  • Carrot and Headspace Subscriptions for Family Planning & Mental Wellness
  • OneMedical Subscription for 24/7 Convenient Medical Care
  • Paid Maternity and Parental Leave for All Family Additions
  • Discounted PetPlan
  • $1,000 Work From Home Stipend to Set Up Your Home Office 

Few companies allow you to thrive like you will at Wurl. You will have the opportunity to collaborate with the industry’s brightest minds and most innovative thinkers. You will enjoy ongoing mentorship, team collaboration and you will have a place to grow your career. You will be proud to say you're a part of the company revolutionizing TV.

Wurl provides a competitive total compensation package with a pay for performance rewards approach. The expected base pay range for this [CA based or North America based] position is $103,000 - $163,000. Base compensation at Wurl is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical and other benefits.

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.
 
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [email protected].
 
AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.  If you’re applying for a position in California, learn more here.
 
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