VideoElephant doubled their HOV and boosted revenue with distribution and demand from Wurl

Overview

VideoElephant leveraged Wurl’s Global FAST Pass and AdPool solutions to help achieve their strategic FAST channel goals.

Challenge

Expanding VideoElephant’s FAST channel reach and revenue with a focus on sustainable growth

In the fragmented and technically complex FAST landscape, VideoElephant sought a partner to support their expansion across new streaming platforms, with solutions to scale their audiences and enhance ad inventory monetization, all while managing risk to ensure sustainable growth.

What motivated us to start working with Wurl is we were looking for a solution to help us with our strategic goals around our FAST channels. We needed an all-in-one solution related to distribution, monetization, and the technology to support where we are going with our FAST channels.

Victoria Vitarelli

Head of Marketing
VideoElephant

Solution

Wurl’s pay-as-you-grow solutions streamlined VideoElephant’s channel management and monetization with a pricing model that reduced risk

By leveraging Wurl’s integrated FAST solutions, including Global FAST Pass for channel origination and AdPool for monetization, VideoElephant gained clear insights into cost and revenue data while streamlining workflows across all aspects of their FAST business. This enabled them to manage and optimize channels more efficiently.

Global FAST Pass’s pricing model—with a flat per-channel cost and viewership-based usage fees—enabled VideoElephant to expand distribution across new platforms without penalty. This minimized their distribution risk and provided for sustainable, viewership-aligned growth.

Global FAST Pass really gives us a competitive edge in the fact it’s a pay-as-you-grow model, which really works well for us. It helps mitigate risks while driving sustainable growth across our channels.

The results we’ve seen with Global FAST Pass have been a flawless delivery of our channels, which is so important to us. And we’ve also seen a 2X increase in HOV, in terms of people enjoying what they’re seeing. We could not achieve that without the partnership we have with Wurl and their team that supports us.

Victoria Vitarelli

Head of Marketing
VideoElephant

VideoElephant licenses premium content from leading publishers to platforms, apps, and streaming services worldwide. Their FAST channels—Beyond Paranormal, Travel Escapes, and Real Crime Uncovered—are available across six major streaming platforms.

Are you ready to capitalize on the shift to streaming?

Wurl’s Global FAST Pass streamlines the creation, distribution and monetization of FAST channels, enabling publishers to reach new audiences and maximize revenue.

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