Scene-Level Taxonomy

Brand Safety

9 Segments

Segment Name	Description
Brand Safe	Content free from all brand safety risks, combined with AND.
Safe from Death, Harm, and Tragedy	Content free from human deaths, tragedies, accidents, disasters, and self-harm.
Safe from Derogatory Language	Content free from negative or harmful comments targeting identity and/or protected classes.
Safe from Firearms and Weapons	Content free from mention or use of knives, guns, personal weapons, and firearm accessories.
Safe from Illicit Drugs	Content free from recreational and illegal drugs, paraphernalia, cultivation, head shops, dispensaries, etc.
Safe from Profanity	Content free from obscene or vulgar language.
Safe from Sexual Content	Content free from explicit or suggestive sexual language, acts, or other lewd content.
Safe from Violent Content	Content free from graphic violence against an individual or group.
Safe from War and Conflict	Content free from physical or military conflicts involving large numbers of people and discussion of warfare.

Emotions

8 Segments

Segment Name	Description
Anger (Low, Medium, or High)	Scenes include emotions related to annoyance, displeasure, or irritation.
Anticipation (Low, Medium, or High)	Scenes include emotions related to the expectancy of an event or occurrence.
Disgust (Low, Medium, or High)	Scenes include emotions related to the revulsion to something perceived as offensive or unpleasant.
Fear (Low, Medium, or High)	Scenes include emotions related to distress or worry of negative outcomes or impending danger.
Joy (Low, Medium, or High)	Scenes include emotions related to happiness and pleasure.
Sadness (Low, Medium, or High)	Scenes include emotions related to sorrow, disappointment, or despair.
Surprise (Low, Medium, or High)	Scenes include emotions resulting from a sudden or unexpected event.
Trust (Low, Medium, or High)	Scenes include emotions related to confidence in the reliability of something or truthfulness of someone.

Genre

30 Segments

Segment Name	Description
Action & Adventure	High-energy content featuring stunts, chase scenes, battles, or fast-moving storylines.
Automotive	Content focused on cars, trucks, motorcycles, racing, and automotive culture.
Business & Finance	Coverage of markets, the economy, companies, and financial news.
Comedy	Humor-driven content, including sitcoms, stand-up, comedic films and shows.
Crime	Stories involving criminal activity, investigations, or the justice system. Includes both true crime and fictional content.
Documentary	Non-fiction programming based on real events, people, or topics.
Drama	Character-driven stories centered on relationships, conflict, and emotional storytelling. Includes soap operas, movies, and TV shows.
Entertainment	General entertainment programming, including game shows, talk shows, celebrity coverage, and pop culture programming.
Family	Programming designed for family audiences.
Fantasy	Stories set in fictional worlds involving magic, mythical creatures, or legends.
Food & Drink	Cooking shows, food competitions, recipes, and beverage-related content.
Health & Wellness	Content focused on fitness, nutrition, mental health, and overall wellbeing.
Holiday	Programming themed around seasonal holidays and celebrations.
Horror	Content intended to scare or unsettle, often including supernatural or psychological themes.
LGBTQ+	Stories and programming centered on LGBTQ+ characters, themes, or issues.
Lifestyle	Content about fashion, beauty, home decor, gardening, travel, and other hobbies.
Music	Concerts, music videos, artist interviews, and music-focused programming.
Mystery	Shows built around solving crimes, uncovering secrets, or unexplained events.
Nature	Programming about wildlife, the environment, and the natural world.
News	Coverage of current events, breaking news, and public affairs — both local and global.
Politics	Programming focused on government, elections, political issues and events.
Reality TV	Unscripted programming featuring real people, competitions, or everyday life.
Religion & Spirituality	Content focused on faith, belief systems, and spiritual topics.
Romance	Love stories and relationship-focused programming.
Sci-Fi	Futuristic or science-based stories involving advanced technology or imagined worlds.
Sports	Live games and replays, sports highlights, commentary, and other sports-focused programming.
Technology	Programming about tech products, digital trends, and innovation.
Thriller	Suspense-driven stories built around tension, danger, or high stakes.
War & Conflict	Content depicting military action, wartime events, or armed conflict.
Western	Stories set in the American frontier, featuring cowboys and Western-era themes.