Mindshare study — Ads in resonant context boost brand favorability by 60%

ABOUT US

Powering the future of streaming TV

Wurl is making content more accessible — and brands more impactful — on the biggest screen in the home

About Wurl

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Our Mission

To create innovative technologies and services that help accelerate the shift to streaming

We’re building supply and demand in TV

Streamers & publishers

Our solutions help content owners find more viewers and maximize returns.

Brands & agencies

We find the right context for streaming ads, making them more relevant and effective.

Programmatic partners

We connect advertisers to the majority of ad-supported streaming inventory through a single RTB platform.

Wurl works with companies across the streaming industry

Wurl is an AppLovin company

Wurl is the streaming TV subsidiary of AppLovin (NASDAQ:APP). AppLovin helps businesses reach, monetize, and grow their global audiences with AI-powered solutions.

We’ve built a global marketplace

4B+

Monthly hours of
viewing (HOV)

95B+

Monthly available
CTV impressions

55+

Streamers
worldwide

Our leadership

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Ron Gutman
CEO

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Yuval Fisher
CTO

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Dave Bernath
General Manager, Americas

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Keith Bedford
General Manager, EMEA

Wurl’s story

2011

2018

2019

2022

2024

Today

Future

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Want to join the team?

Check out our job openings and see what it’s like to work for Wurl.

See careers at Wurl

Wurl in the news

We’re always doing exciting things — check out a few highlights on our press page.

Read the latest news

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Let's talk about streaming TV

Get in touch