Wurl Services includes both the Wurl Platform Services and Wurl Broadcast Services.
1. The Wurl Platform provides a set of cloud-based services for the creation and management of linear TV channels including On-Boarding, Program Scheduling and Ad Scheduling. The Wurl Platform is used by video producers to manage their video assets and metadata and to create ad-supported linear TV channels that included both pre-recorded and live programming. Video producers use the Wurl Platform for workflows including:
On-boarding – ingest and transcode videos, normalize metadata, integrate live streams, prepare Video Service specific graphics.
Show Origination - assembling videos, interstitials and promos into individual show episodes.
Program Scheduling – defining the day and date “airing” of Shows on linear TV channels that may include pre-recorded programming or live streams.
Ad Scheduling – defining the timing and duration of advertising within a Channel Lineup Schedule.
Graphical Asset Management – Storage and retrieval of graphical assets used in guides, interstitials, promos and other discovery experiences on target video services.
Video producers may use the Wurl Platform to create and manage an unlimited number of channels.
2. Wurl Broadcast Services includes services for the realtime distribution of video & advertising to Video Services listed on the Video Services Schedule. Wurl Broadcast Services include:
Internet-based broadcast services to distribute scheduled linear channels, live broadcasts, VOD services, and playlists to Video Services.
Advertising-related services including live insertion of ad markers, ad triggering and services to ensure the delivery of dynamically inserted advertising.
Creation and distribution of channel lineup schedule metadata to Gracenote, TiVo/Rovi and similar services.
24x7 delivery and monitoring of each channel delivered to each Video Service.