Director of Marketing (Remote)

West Coast, United States

Wurl Background

Wurl, the world leader in powering streaming TV, interconnects over 1200 streaming channels from the world’s top content companies with the leading streaming distribution services in over 50 countries. The Wurl Network platform helps leading studios such as A+E Networks, AMC Networks, BBC Studios, Bloomberg, CNN, Reuters, and Sony, deliver programming to the biggest streaming platforms, including Amazon IMDb TV, LG, Roku, Samsung TV Plus, Rakuten, Twitch, and VIZIO, while maximizing monetization. Reaching over 300 million connected TVs around the globe, Wurl makes it effortless for content companies to build and track global distribution for branded linear channels, live events, and on-demand programming to manage and monetize their ad inventory.

We're an entertainment tech startup with 160+ team members across the world. We've been recognized as a “Great Place to Work" after the first two years by fostering an inclusive and mission-driven culture. In addition to stock options and great benefits, our people work remotely.

We are looking for passionate people who want to change the world through the art of storytelling. People that are driven to disrupt the status quo and not just looking for another job. We are seeking a Marketing Director to join our growing marketing team!

The ideal candidate must have a background in B2B marketing and brand strategy with a keen sense for insights, strategy, and campaign development. They will be responsible for leading the development and implementing marketing strategy and campaigns across the portfolio of Wurl’s global product and services; Global FAST Pass, Wurl Perform, Wurl AdPool, and support sales marketing among others. This role will report directly to the VP of Marketing & Comm. This is an exciting opportunity to work in a growing marketing department at a fast-paced tech entertainment company. 

As Wurl's Director of Marketing, you will join as an accomplished senior marketing professional with experience in B2B marketing in the OTT Streaming TV or Advertising space. This hands-on role has a global reach working with key stakeholders of the company. The position requires a strategic thinker who understands Brand, PR, Web, Digital Marketing, Social, Paid Media, and Events.

Working closely with the Director of Product Marketing and creative teams the Marketing Director is responsible for helping to evangelize Wurl’s global network to our technical and non-technical audiences. This is done through expressing the technical capability of our services and the subsequent value it provides to our customers, wrapping it into marketing campaigns that promote Wurl’s services on a regional and global basis. 

As part of this role, you will be responsible for integrating and managing our marketing automation solution, ABM technology, and owning the understanding of our connected TV customers and how Wurl’s services will catapult their business. 

You will be responsible for communicating this externally and internally as you work closely with the Advertising, Product, Sales, Public Relations, and Operations teams to understand and deliver our services to the segments of the market.

What you'll be doing:

  • Lead the development of brand and B2B marketing strategy and campaigns from planning, strategy, to campaign development & execution.
  • Lead coordination and communication for marketing projects: work with digital marketing agency and coordinate assets, communicate cross-departmentally, and meet key project deadlines.
  • Oversee creative development for campaigns, including asset toolkits, promos, sizzle reels, key art, social content, etc., optimizing existing workflows and developing new ones.
  • Manage marketing budgets for each project, track costs, ensure projects stay within budget, work with finance and legal.
  • Develop and communicate presentations and project documents to align stakeholders and executives on project plans.
  • Build presentations and post-campaign reports for key projects, analyze key learnings and adopt best practices for future campaigns.
  • Lead the development of performance tracking and analysis for account-based marketing campaigns 
  • Lead CRM strategy by deploying monthly emails to Wurl customers, highlighting product features, new Streamer Launches and more
  • Work and manage the PR Agency to leverage Wurl’s Thought Leadership to drive sales growth in key regions, Europe, DACH, US.
  • Work with the Director of Product Marketing to amplify Customer Case Studies and Success Stories.
  • Solicit and develop partnerships with Industry Trades to focus on driving sales leads for both our Advertising and Sales departments
  • Manage a growing marketing support team to achieve department goals
  • Managing SEO/SEM
  • Work on ad hoc projects with the VP of Marketing as needed

What you'll bring:

  • 7-10 years of  B2B marketing, brand strategy, and campaign management experience at an entertainment network/studio, or media company.
  • Experience running marketing campaign workflows, timeline development, and asset management
  • Experience with setting up Marketing technologies
  • Knowledge of domestic and international Streaming TV landscape
  • Experience launching new products/services
  • Ability to analyze data and apply it to strategy and tactical planning
  • Have a strong creative eye to push levels of creativity and keep campaigns on brand
  • Excel in managing timelines, and prioritize multiple overlapping projects/requests
  • Ability to own and take full responsibility for projects
  • Be a self-starter, identify challenges and develop action plans
  • Experience in successfully hiring and managing a dynamic team
  • A strong passion for Connected TV, Entertainment
  • Bachelor’s degree in marketing or related field or relevant qualification and experience

Employee Benefits:

Full-time team members at Wurl receive stock options, 12 paid holidays, Unlimited PTO, matching 401(k), paid parental leave, affordable health insurance options, and the flexibility to work from home. We value work-life harmony and believe that family and mental health should always come first. 

Our promise to you

Few companies will allow you to thrive like you will at Wurl. You will have the opportunity to collaborate with the industry’s brightest minds and most innovative thinkers. You will enjoy ongoing mentorship, and you will understand what we mean by “human connection.” You will be proud to say you’re a part of the company revolutionizing TV.

Learn More!