Director, Publisher Development

CA (Remote)

About Wurl, Inc.

Do you want to help grow an incredible entertainment and ad tech company with a fantastic culture, collaborate and grow your career, while working remotely?  

Wurl, the world leader in powering streaming TV, interconnects over 1200 streaming channels from the world’s top content companies with the leading streaming distribution services in over 50 countries. The Wurl Network platform helps leading studios such as A+E Networks, AMC Networks, BBC Studios, Bloomberg, CNN, Reuters and Sony, deliver programming to the biggest streaming platforms, including Amazon IMDb TV, LG, Roku, Samsung TV Plus, Rakuten, Twitch, and VIZIO, while maximizing monetization. Reaching over 300 million connected TVs around the globe, Wurl makes it effortless for content companies to build and track global distribution for branded linear channels, live events, and on-demand programming to manage and monetize their ad inventory.

We're an entertainment tech startup with 160+ team members across the world. We've been recognized as a “Great Place to Work" after the first two years by fostering an inclusive and mission-driven culture. In addition to stock options and great benefits, our people work remotely.

**Our employees love working with us because we have a great and positive work culture, incredible health and wellness benefits, competitive annual PTO, parental leave, opportunities for career growth, and we are entirely remote! **

Director, Publisher Development, US - Remote, Full Time

The Director of Publisher Development - is responsible for driving revenue growth via new CTV/OTT publisher acquisition for our AdPool Premium, client retention, and upselling AdPool Premium to current publishers.

The Director of Publisher Development will have strong CTV Publisher relationships, as well as a clear understanding of the perspectives of publishers looking for monetization of their CTV inventory. Strong knowledge of all facets of inventory yield strategies, and operational requirements for addressable TV monetization is essential for this role.

What you'll do:

  • Work with the Sales leadership team to define, achieve and exceed revenue and business goals
  • Developing a CTV/OTT publisher sales strategy that drives accelerated business growth
  • Work closely with the Marketing to build collateral for AdPool Premium, and be an expert at articulating the story internally and externally
  • Reaching or exceeding quarterly revenue goals 
  • Continuously prospecting for new business using your existing network of relationships and creating new relationships
  • Lead sales efforts through all aspects of the sales cycle including relationship initiation, negotiation, and closing
  • Participating in industry events and assisting in developing Wurl’s market presence
  • Provide oversight of publisher inventory to ensure successful operations & top-line growth
  • Perform industry & trend research and analysis, and identify unique partnership opportunities
  • Lead contract negotiations for all IO’s with Wurl Legal team
  • Partner with Leadership to enhance AdPool Premium strategy for digital publishers
  • Understand and communicate Wurl and AdPool Premiums value proposition and technology

Who you are:

  • Previous sales or business development experience in a video/CTV/OTT focussed business with experience working with CTV/OTT companies and TV manufacturers
  • Strong knowledge & familiarity with Internet advertising models and ad optimization
  • A strong set of existing relationships with CTV/OTT companies, and TV manufacturers at the VP Sales level, VP/Director, Ad Ops and comfortable with running c-level conversations
  • Solid communication and interpersonal skills; ability to be personable yet persistent.
  • Proven track record of meeting or exceeding sales targets
  • A self-starter with an ability to learn, take charge, and deliver results with minimal supervision
  • Passionate about working in a fast-paced start-up environment
  • Strong experience providing information to leadership on trends, performance, action plans
  • Strong track record of leading ongoing technology-related business development (i.e., emerging trends and technologies serving the online and digital advertising marketplace)
  • Analytical/strategic thinker, creative problem solver, resourceful, able to initiate change and motivate innovation and creativity
  • Excellent written and oral communication skills
  • Good presence and bearing in support of external visibility and industry speaking engagements
  • Strong time management abilities


Competitive Compensation and Comp Plan for the right candidate

Physical Requirements:

  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.

What We Offer

Wurl provides a competitive compensation and excellent benefits package including medical, dental, vision, life/disability insurance, 4 weeks of paid time off, 10 paid holidays, 401(k), flexible schedules and HSA. We are a fun, creative and collaborative remote work environment, headquartered in Palo Alto, CA. We live our values everyday in how we work with one another and support our clients. Wurl is truly a unique place to learn, create and have a daily impact on millions of people every day.  

Our promise to you

Few companies will allow you to thrive like you will at Wurl. You will have the opportunity to collaborate with the industry’s brightest minds and most innovative thinkers. You will enjoy ongoing mentorship, and you will understand what we mean by “human connection.” You will be proud to say you’re a part of the company revolutionizing TV.