Director of Product Marketing

CA (Remote)

Director of Product Marketing

Wurl, the world leader in powering streaming TV, interconnects over 1200 streaming channels from the worlds top content companies with the leading streaming distribution services in over 50 countries. The Wurl Network platform helps leading studios such as A+E Networks, AMC Networks, BBC Studios, Bloomberg, CNN, Reuters and Sony, deliver programming to the biggest streaming platforms, including Amazon IMDb TV, LG, Roku, Samsung TV Plus, Rakuten, Twitch, and VIZIO, while maximizing monetization. Reaching over 300 million connected TVs around the globe, Wurl makes it effortless for content companies to build and track global distribution for branded linear channels, live events, and on-demand programming to manage and monetize their ad inventory.

We're an entertainment tech startup with 160+ team members across the world. We've been recognized as a “Great Place to Work" after the first two years by fostering an inclusive and mission-driven culture. In addition to stock options and great benefits, our people work remotely.

As Wurl’s Director of Product Marketing, you will be responsible for defining product messaging, positioning, market sizing, and solution creation.  We’re looking for someone to take Wurl upmarket by up-leveling our global product marketing strategies. 

What you'll do:

  • Design, build, and execute new go-to-market strategies cross-functionally with Product, Sales, Customer Success, and Revenue Ops
  • Drive launch strategies and the marketing efforts to support GTM delivery and engagement
  • Be a strategic partner to the sales organization, helping to define and communicate our value proposition and competitive positioning to target customer segments
  • Develop and oversee messaging, working closely with the Product and Customer Success teams, to support product launches and initiatives (e.g., blog posts, emails, FAQs, in-product copy)
  • Ensure internal cross-departmental groups are aligned with your launch strategies
  • Track efforts of launches and strategize how to achieve key metrics in an ever agile environment
  • Develop GTM collateral, sales material, and competitive intelligence information to enable sales and businesses development
  • Collaborate with PR, corporate marketing, and event team on product launches to drive awareness and demand
  • Understand market trends and competitors that enable you to develop differentiated marketing strategies and inform product decisions to increase our market presence and penetration
  • Act as the voice of the customer, deeply knowing marketer and agency planners needs/requirements in order to prioritize recommendations to product and engineering teams
  • Become a market expert on Wurl’s current and future customers
  • Communicate the value of new products and features to the sales team and develop sales communications tools (e.g., webpages, slide decks, one-pagers, etc.) that educate product experts on customer personas and the buyer's journey to best position Wurl against our competitors
  • Extract meaningful and actionable insights based on customer interviews, feedback, and data to understand customer needs, experiences, and expectations
  • Conduct ongoing analysis of competitors messaging and marketing to stay ahead of the curve and ensure clear differentiation
  • Collaborate with customer success and sales to capture customer stories and references for internal training and external use
  • Lead a team tasked with creating content and compelling messages across various marketing channels

What we're looking for:

  • 7+ years of Marketing experience, with 3-5 years in B2B SaaS product marketing
  • Proven experience in managing SaaS product launches, and relevant activities and content for blogs, press and analyst relations
  • Proficient with SaaS analytics, and the ability to define, collect, and analyze metrics that guide business decisions
  • You have a true curiosity around customer personas, challenges, and behaviors
  • You can identify innovative ways to deliver content, rally people behind your vision, and motivate cross-departmental collaboration in an effort to successfully launch a campaign
  • Experience in multiple market segments and go to market motions, with a solid understanding of how each works together
  • Experience managing and mentoring marketing managers is a plus
  • A Bachelor's Degree in Marketing

Company History & Product:

Wurl, the world leader in powering streaming TV, interconnects over 1200 streaming channels from the worlds top content companies with the leading streaming distribution services in over 50 countries. The Wurl Network platform helps leading studios such as A+E Networks, AMC Networks, BBC Studios, Bloomberg, CNN, Reuters and Sony, deliver programming to the biggest streaming platforms, including Amazon IMDb TV, LG, Roku, Samsung TV Plus, Rakuten, Twitch, and VIZIO, while maximizing monetization. Reaching over 300 million connected TVs around the globe, Wurl makes it effortless for content companies to build and track global distribution for branded linear channels, live events, and on-demand programming to manage and monetize their ad inventory. The company also recently announced its new performance marketing service, Wurl Perform, which is designed to reduce churn, acquire new viewers and increase return on ad spend. Wurl is headquartered in Palo Alto, California. 

What We Offer

Wurl provides a competitive compensation and excellent benefits package including medical, dental, vision, life/disability insurance, 4 weeks of paid time off, 10 paid holidays, 401(k), flexible schedules and HSA. We are a fun, creative and collaborative remote work environment, headquartered in Palo Alto, CA. We live our values everyday in how we work with one another and support our clients. Wurl is truly a unique place to learn, create and have a daily impact on millions of people every day.  

Our promise to you

Few companies will allow you to thrive like you will at Wurl. You will have the opportunity to collaborate with the industry’s brightest minds and most innovative thinkers. You will enjoy ongoing mentorship, and you will understand what we mean by “human connection.” You will be proud to say you’re a part of the company revolutionizing TV.

Learn More!

wurl.com

wurl.com/workwithus