Streaming Marathons Proving to be a Powerful Marketing Tool for Entertainment Companies

By Justin Liszanckie

As online streaming services continue to grow at a breakneck pace, entertainment companies have discovered that marathons draw large audiences and drive awareness for both the content provider and the distribution partner.

This week, a new marathon on Twitch TV promotes the launch of College Humor’s Dropout – a subscription streaming service for comedy videos, comics and more.

The marathon is powered by Wurl’s streaming platform and its AdSpring ad insertion technology.

Watch it here starting at 9pm ET on November 9: https://www.twitch.tv/twitchpresents

For more information on Dropout please visit: https://www.thewrap.com/collegehumor-takes-its-subscription-content-to-twitch/

College Humor marathon on Twitch.png