Wurl Debuts “AdSpring” Ad Platform; Unlocks Revenue Potential of Streaming Online Video for Pay TV Operators
AUGUST 11, 2015
Palo Alto, Calif. ― Aug. 11, 2015 – Wurl, Inc., a streaming network for pay TV operators, today announced the Wurl “AdSpring” Platform, a turnkey solution for monetizing streaming video programming.
With AdSpring, ad-supported streaming video is now available to television viewers from within their pay TV program guide – just like broadcast and cable network programming. AdSpring is a cloud-based, end-to-end service that includes video hosting, transcoding, ad sales, ad management, and distribution to pay TV set-tops and other connected devices.
“The world’s largest audience for video and advertising is on pay TV,” said Sean Doherty, CEO and Co-Founder of Wurl, Inc. “We’re making it easy for online video producers to distribute to pay TV systems and for operators to keep their subscribers engaged with online programming.”
Why the Time is Right to Add Online Video
During the past 3 years, pay TV operators have deployed more than 150 million “connected set-top boxes” worldwide that deliver both traditional pay TV programming and streaming video services. In the U.S., connected STBs have been deployed by operators including Cablevision, Comcast, DirecTV, WOW!, Suddenlink, RCN and others.
Wurl’s AdSpring platform was built to make it easy for operators to deliver and monetize adsupported streaming programming on their connected STBs. AdSpring integrates technologies from partners including Brightcove, Google, Amazon, SpotxChange, Operative and others, to provide reliable streaming video playback, dynamic ad insertion and detailed reporting for video producers, operators and pay TV subscribers.
“We believe that there is a large opportunity for the Pay TV industry to embrace web video, and the way that Wurl is using Brightcove Once to deliver monetized streams to set top boxes is truly innovative,” said Anil Jain, SVP and GM, Media, Brightcove. “We’re excited to be working with Wurl to help deliver the next wave of video content to this enormous audience.”
There are no setup fees or fixed charges for the use of AdSpring. Wurl charges a low cost-per-view (CPV) fee for each ad. Ad revenue is shared between video producers and pay TV operators.
Wurl is the world’s first ad-supported streaming video network for pay TV operators. Like broadcast and cable networks before us, Wurl is enabling unprecedented programming choice for pay TV viewers while creating new advertising inventory for operators, online video producers and advertisers. Wurl is privately funded with headquarters in Palo Alto, California.