SeaChange and Wurl Collaborate on Cloud Multi-Screen Offering

SEACHANGE AND WURL COLLABORATE TO DELIVER CLOUD MULTI-SCREEN OFFERING WITH MOVIES, TV

Wurl Joins SeaChange Cloud Ecosystem with Episodic Content From 1000s of Web-Based Studios and Publishers

PALO ALTO, Calif. and ACTON, Mass. (April 17, 2014) – Wurl, Inc. and SeaChange International, Inc. (NASDAQ: SEAC) today announced “SeaChange Cloud” - a new cloud-deployed solution for TV service providers. SeaChange will demonstrate this open SaaS offering next week during The Cable Show 2014 (booth 1811, April 29 - May 1, Los Angeles).

Wurl brings SeaChange customers an enormous catalog of ad-supported streaming content from the Web to complement content and services delivered by other SeaChange partners: Level3, Deluxe on Demand, and Digitalsmiths.

“SeaChange Cloud is a nimble platform that enables top-tier multi-screen services through an ecosystem of proven partners, allowing service providers to focus on growing and diversifying their offerings without concern for video technology complexity or scalability,” said Sud Kaushik, Director of Multi-Screen Products, SeaChange. “Our Cable Show demonstrations will show the kinds of services we can enable for any service provider.”

“We’re excited to be working with SeaChange to add Wurl’s new made-for-web programming to the TV and movie catalogs available in the new SeaChange service,” said Sean Doherty, CEO of Wurl, Inc. “The SeaChange Cloud service demonstrates the unprecedented choice available when TV service providers include great web content alongside TV shows and movies as part of their on-demand offering.”

SeaChange Cloud Adrenalin aims at empowering mid-sized and smaller. A pay-as-yougrow model allows television service providers to control spending in response to requirements for content, subscribers and levels of service offering.

About Wurl, Inc.

Using Wurl's APIs and hosted apps, operators around the world provide their subscribers with effortless access to OTT programming through pay TV set-top boxes, mobile apps, connected TVs and other devices. With Wurl, operators make made-forweb programming a natural extension of their traditional offerings. For more information, visit wurl.com.

About SeaChange

International Ranked among the top 250 software companies in the world, SeaChange International (NASDAQ: SEAC) enables transformative multi-screen video services through an open, cloud-based, intelligent software platform trusted by cable, telco and mobile operators

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Kris Johns