Baeble Music TV Channel Taps Wurl for Sling TV Launch

Wurl Platform Extends Leadership in “Linearization” for Digital-First Networks

PALO ALTO, July 28, 2017 – Wurl today announced that it is powering the new Baeble Music TV channel on Sling TV. The new channel features a 24⁄7 lineup of Baeble’s music programming including Baeble Original productions of concerts, studio sessions, and artist interviews.

Baeble uses the Wurl Platform for the creation and distribution of the Baeble Music TV channel. The Wurl Platform is a cloud-based service that makes it effortless for digital-first video producers like Baeble to “linearize” — transforming their online-targeted programming into new linear TV channels with daily program lineups that are automatically distributed to Sling TV and other OTT & cable video services.

“We’re excited to be working with Baeble to extend the reach of the Baeble Music TV channel through Sling TV,” said Sean Doherty, CEO at Wurl. “As digital-first networks like Baeble migrate to TV, they bring new programming and enormous audiences that are unserved by legacy cable channels.”

“Adding the Baeble Music TV channel to Sling TV is an important milestone for us and Wurl has made it easy,” said David Moffly, CEO of Baeble Music.

The Baeble Music Channel went live on Sling on July 26, 2017.

About Wurl

Wurl is a next-gen streaming platform for digital-first TV channels. Leading networks use the Wurl Platform to create and manage new Internet-delivered TV channels. Cable and OTT service providers connect to the Wurl Network to expand their channel lineups with enormously popular programming from Tastemade, IGN, Newsy, Conde Nast and many others. Wurl is based in Palo Alto, California. For more information, visit

About Baeble

The Baeble Music Channel is your source for exclusive concerts, narratives, and sessions with the best bands of today and tomorrow. Based in Brooklyn, New York, Baeble has a finger on the pulse of new music, hand picking every artist and creating exclusive shows that can only be found on its channels. You’re invited to discover your next favorite band from the comfort of your couch. For more information, visit


David Moffly

Sean Doherty